ULCC Model in the U.S.
#72
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Joined APC: Jul 2015
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ULCC’s can grow in the US but will never match the market share of the big 3. The Legacy’s control all of the markets in all of the major US cities and therefore generate a revenue premium that the ULCC’s will never get. ULCC’s will also see their costs increase over time as their employee groups grow larger and negotiate better contracts and as their aircraft age. The problem is they compete on price and will struggle to increase revenue to match their increased costs. This is my opinion only
The big 3 are in negotiations now I don't think their pilots are going to accept pay cuts. The ULCCs only need to be proportionately cheaper.
Im pretty sure managers were saying the same thing about Southwest 35 years ago. The ULCCs are just taking Southwest's model to the next level of cheap...beyond the trailer park cheap.
#73
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Joined APC: Sep 2005
Posts: 1,735
ULCC’s can grow in the US but will never match the market share of the big 3. The Legacy’s control all of the markets in all of the major US cities and therefore generate a revenue premium that the ULCC’s will never get. ULCC’s will also see their costs increase over time as their employee groups grow larger and negotiate better contracts and as their aircraft age. The problem is they compete on price and will struggle to increase revenue to match their increased costs. This is my opinion only
#74
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Joined APC: May 2017
Posts: 90
4 airlines control 80% of the seats in the US domestic market. The legacies control the market. They don’t need to match the ULCC’s. The Legacies are into branding and marketing their different products. Not trying to match ULCC’s prices.
#75
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"If we don't match the lowest fare in a marketplace, we found that we'll lose around 20% of our customers over time," American Airlines CEO Doug Parker said at the Airlines for America summit on Wednesday.
"It's not for everybody," United Airlines CEO Oscar Munoz told Business Insider of basic economy in an interview last year, adding, "It's the economics of matching and competing in markets where the low-cost carriers are offering this type of basic-economy service."
"For America's three legacy airlines, the premise of basic economy is simple: offer a slightly de-contented product at a price point on par with ultra-low-cost carriers like Spirit or Frontier. It's a product designed to not only keep those carriers from infringing on their turf, but do the job without sacrificing the profitability of their traditional economy-class offering."
https://www.businessinsider.com/why-...-so-bad-2018-9
#76
I believe that the ULCCs in the US will survive and become an integral part of the industry. I'm pretty confident of that. What I don't know is how large they can become? Spirit and Frontier both have big growth plans and will have a combined 500 airplanes. What percentage of the market share will ULCCs become is the real question here.
If you listen to Frontier & Spirit management, they will tell you that the ULCC market in Europe is very large and it's very small here, so we have tons of room to grow. The difference though is that Europe doesn't have a SouthWest. Europe is more legacies and ULCCs, where Southwest fills the gap between the 2 here in the US.
I believe that the Legacies and ULCCs can healthily coexist in the US. It's different products for different consumers. There is a huge spectrum of consumers in the US, and I think there's room for both types of airlines to do well.
As a ULCC pilot myself, I hope to see the ULCCs do well, but I understand that it's a second tier airline. The latest round of contracts have pretty well settled that. I currently make about 15% less than my counterpart at United.
There are 2 questions that deserve further discussion.
1) How does Frontier/Spirit do during a recession?
2) Can they break into the transatlantic market? (Frontier has 18 A321XLRs on order)
If you listen to Frontier & Spirit management, they will tell you that the ULCC market in Europe is very large and it's very small here, so we have tons of room to grow. The difference though is that Europe doesn't have a SouthWest. Europe is more legacies and ULCCs, where Southwest fills the gap between the 2 here in the US.
I believe that the Legacies and ULCCs can healthily coexist in the US. It's different products for different consumers. There is a huge spectrum of consumers in the US, and I think there's room for both types of airlines to do well.
As a ULCC pilot myself, I hope to see the ULCCs do well, but I understand that it's a second tier airline. The latest round of contracts have pretty well settled that. I currently make about 15% less than my counterpart at United.
There are 2 questions that deserve further discussion.
1) How does Frontier/Spirit do during a recession?
2) Can they break into the transatlantic market? (Frontier has 18 A321XLRs on order)
First, I do think the ULCC’s have plenty of room in the US to survive and thrive. They’ll have to continue to be creative with routes to deploy all those 500 aircraft orders though. I think if the ULCC’s really start throwing routes up overlapping the Legacies, there will be push back. Who wins, I don’t know. The legacies have deeper pockets, but anti-competitive laws level the playing field for the ULCC’s.
As far as your comment about making 15% less than your peers at United, you used to make 45-50% less, so you’re moving in the right direction, and if you consider the quicker upgrade and time value of money, which offsets some of the lost income from widebody opportunities, it’s a much better gig at Frontier, Spirit, or Allegiant, than it used to be. It’s a much closer call that it has ever been. (Except when Spirit was paying more than the Legacies for a while back in 08-10? Maybe?)
I think we will all be fine. Will Spirit and Frontier do well during a recession? Yes, that’s the sweet spot for the ULCC’s. When consumers are more price conscious, you’ll have more legacy customers buying tickets on the ULCC’s.
Can you break into the Transatlantic market? I’m sure eventually, but the Legacies aren’t just going to roll over and give you an opportunity on a platter. JBLU was talking about it and everyone assumed they’d be flying JFK LHR. Those slots are impossible to get so Delta and Virgin tried to box them out of the UK by adding service from Bos and JFK to Gatwick and Manchester. Our masters aren’t going to give anything to your masters, but if the ULCCs found some lucrative tertiary markets that the Legacies didn’t see much value in, then you’d be on your way. Something like BWI-SNN, or MCO-Valencia Spain. I don’t know. If you have an east coast hub with feed, pick a medium sized European city with an LCC of their own or a good train network and you might be able to pull off seasonal service. But going head to head with the Legacies on THE most lucrative international market is going to be met with stiff competition.
I hope my comments didn’t sound biased or condescending. I think we can all thrive, but it won’t all be easy and smooth sailing. I feel like the “leaders” at Spirit and Frontier try to rally and motivate the troops by saying “We are taking the fight to the enemy! We are going to kick their asses at their own game, in their own hubs! But the smarter play is to continue where you’ve been the most successful, which is growing where we ain’t.
A friend of mine got hired at AirTran after we ended up furloughed in 2002...he said the talk about how AirTran was really putting the screws to Delta every hour of every day by every guest speaker that welcomed the new hires was tough to listen to. But the other new hires got fired up over it. Everyone wants to believe they work for a first class outfit that’s doing new things or has original ideas. The truth is, we are all just cogs in our separate wheels trying to earn a living.
I jus finished a 5 day trip with 28 hours flying, with 7:50 block today and a 4:00 am CST wake up. Sorry if I didn’t make much sense. It made perfect sense to me while I was typing it. I’m going to bed. Peace
#77
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Joined APC: Sep 2005
Posts: 1,735
I hope my comments didn’t sound biased or condescending. I think we can all thrive, but it won’t all be easy and smooth sailing. I feel like the “leaders” at Spirit and Frontier try to rally and motivate the troops by saying “We are taking the fight to the enemy! We are going to kick their asses at their own game, in their own hubs! But the smarter play is to continue where you’ve been the most successful, which is growing where we ain’t.
“We don’t really care what they are doing,” Spirit CEO Robert Fornaro said Oct. 25 on an earnings conference call. “It’s just the marketplace adjusting and adapting. The key thing is, ultimately, how many seats do you sell at a certain price?”
https://skift.com/2018/10/29/why-low...economy-fares/
#78
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Joined APC: Jun 2016
Posts: 629
I got the opposite vibe from the higher ups at Spirit. Most of the time when we announce a new route or cities, there’s never any mention who we are competing against. It’s mostly “This is what we are doing, and that’s it” It’s how it was made out to be on one of the investor calls.
“We don’t really care what they are doing,” Spirit CEO Robert Fornaro said Oct. 25 on an earnings conference call. “It’s just the marketplace adjusting and adapting. The key thing is, ultimately, how many seats do you sell at a certain price?”
https://skift.com/2018/10/29/why-low...economy-fares/
“We don’t really care what they are doing,” Spirit CEO Robert Fornaro said Oct. 25 on an earnings conference call. “It’s just the marketplace adjusting and adapting. The key thing is, ultimately, how many seats do you sell at a certain price?”
https://skift.com/2018/10/29/why-low...economy-fares/
How will they do during a recession? Just fine. Just like Spirit did during the last one. They grew unabated and negotiated a new contract during the last recession.
Oversea routes have yet to be proven. However, Frontier is coming at it with an advantage to everyone. They already have sister companies overseas with established routes. Not hard now for Franke to connect the dots on his global network. Ie...WhizzAir, Volaris, JetSmart(although a start up).
PHL to some place in Europe on the 321xlr and you have quite a network to connect to through WhizzAir.
#79
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Joined APC: Mar 2014
Posts: 3,097
I got the opposite vibe from the higher ups at Spirit. Most of the time when we announce a new route or cities, there’s never any mention who we are competing against. It’s mostly “This is what we are doing, and that’s it” It’s how it was made out to be on one of the investor calls.
“We don’t really care what they are doing,” Spirit CEO Robert Fornaro said Oct. 25 on an earnings conference call. “It’s just the marketplace adjusting and adapting. The key thing is, ultimately, how many seats do you sell at a certain price?”
https://skift.com/2018/10/29/why-low...economy-fares/
“We don’t really care what they are doing,” Spirit CEO Robert Fornaro said Oct. 25 on an earnings conference call. “It’s just the marketplace adjusting and adapting. The key thing is, ultimately, how many seats do you sell at a certain price?”
https://skift.com/2018/10/29/why-low...economy-fares/
Investors have been so happy that the stock traded at its 52-week high after the earnings release.
It would have to more than double to hit its all time high of $80+ set five years ago.
That being said I like the company and the stock from an investor standpoint.
#80
Meanwhile both Spirit and Frontier are adding hundreds of new planes for growth. Those 4 will be at 50% soon if they don’t smarten up.
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